Founded in 1848, the brand Lao Feng Xiang is a leader of innovation and expansion representing quality, culture, and a rich tradition within the luxury jewelry industry. Presenting several collections of fine jewelry and precious artifacts year after year, Lao Feng Xiang recognizes the growing interest in China and Chinese-inspired designs in the global marketplace and through its popularity, reputation and loyalty the brand stands at the forefront of their industry.
The name Lao Feng Xiang is both complex and rich in meaning. “Feng” personifies the core and essence of the business. “Feng” also represents a Phoenix, the legendary and divine bird symbolizing both beauty and reflection. Bestowed upon this auspicious bird are two powerful wings of inheritance and innovation which form the core foundation of the business: Vision through sharing and co-creating distinctive classic pieces; Value through genuine and superior products; Operational Philosophy: Advancing through succeeding and sharing together; and Management Philosophy: Innovation and excellence through synergistic teamwork.