« LFX Jewelry Blog

Category: Media Mentions

Top Chinese jewelry brand sees local art as key to broaden North American consumer appeal By Chuck Chiang | Oct. 17, 2017, 9:57 a.m. In the past decade, luxury retailers in Metro Vancouver and other western urban centres have increasingly introduced Chinese themes, culture and events into stores to lure the rapidly growing upscale consumers from China. But […]

More...


AWARD WINNING JEWELER LAO FENG XIANG PRESENTS A UNIQUE EXPERIENCE THAT FUSES ART WITH JEWELS.   VANCOUVER, BC, CANADA, Oct 4, 2017 – On Sunday October 1st, 2017 exhibiting artists and special guests gathered at the opening of the Art Meets Jewelry Showcase at Lao Feng Xiang Jewelry.  All present came to show their support […]

More...


China’s Oldest Jewellery Company: Lao Feng Xiang Founded in 1848, the brand has a reputation for quality craftsmanship, particularly in fashioning gold and silver filigree. Located in Vancouver’s ‘Luxury Zone,’ Shanghai-based jeweller Lao Feng Xiang is China’s oldest jewellery company. The Masters Five generations of master craftsmen are Lao Feng Xiang’s backbone—the keepers of its rich history and tradition. […]

More...


An editorial by Helen Siwak from Blush Vancouver: Alberni Street’s notorious Luxury Zone was abuzz with the news that Chinese jeweller Lao Feng Xiang had chosen it’s Vancouver location to showcase their rare Imperial Jade treasures. These exquisite pieces had never before been seen outside of Mainland China and ranged in price from $300,000 for a pendant to a bracelet for $24,640,000. For […]

More...


Deloitte’s annual Global Powers of Luxury Goods report released in 2016 identifies the world’s top 100 largest luxury goods companies and analyzes them from multiple perspectives. To make the list companies must reach minimum sales of $191 million annually. Heading this list is LVMH Moët Hennessy-Louis Vuitton who boasts a unique portfolio of over 70 […]

More...


February 8, 2016 marks the first day of lunar new year of the monkey. Lao Feng Xiang Jewelry has hand picked the best gift for you and your family to bring the best luck to your new year! Watch us on Omni TV Mandarin News on February 5 and Cantonese News on February 11. Here are some of the highlights.

More...


From Vancouver Sun: For as long as history has been recorded in China, jade has been a treasured component of Chinese decorative arts. It has been used in ornaments, religious ceremonies and jewelry and over the centuries has come to symbolize beauty, purity and fortune. In China, jade isn’t a just a gem, it’s a […]

More...


From jll.ca: Lao Feng Xiang (LFX), one of the oldest Chinese luxury jewelry brands, opened its first Canadian store on Vancouver’s Luxury Lane on Alberni Street. The iconic brand selected JLL’s Project and Development Services team to manage the full transformation of the existing space. The Canadian market entry – a 2,200 square-foot space at […]

More...


From Vancity Buzz: Earlier this year, Vancity Buzz announced Lao Feng Xiang’s impending arrival in Vancouver’s ‘luxury zone’. This past week, the new Canadian flagship store finally opened with an invitation only soiree at 1016 Alberni Street. Lao Feng Xiang joins luxury brands such as the newly opened Jaeger LeCoultre, Louis Vuitton, Gucci, Hermes, Burberry […]

More...


From Retail Insider: Pricey Shanghai-based jeweller Lao Feng Xiang just opened its first Canadian location in Vancouver’s ‘Luxury Zone’. A company representative explained why the retailer chose to open in Vancouver, and how Canada is only the third international market for the brand. Lao Feng Xiang is China’s oldest jewellery brand, as well as the […]

More...


Novus TV was present as Lao Feng Xiang Jewelry held the Grand Opening of their first Canadian store in Vancouver, BC on September 26, 2015.

More...


From lahoo.ca: 温哥华的这间老凤祥珠宝店是该品牌首次进入加拿大市场,温哥华店将作为老凤祥在加拿大的旗舰店 。老凤祥股份有限公司副总经理辛志宏先生在接受乐尚记者采访时表示:“希望在温哥华这家旗舰店运作了一段时间之后,有条件的话,我们会陆续在加拿大其他城市开店,比如多伦多。” 去年12月底,老凤祥已在纽约第五大道上成功设立了北美地区首家专卖店。辛志宏先生称:“目前来说,纽约店的营运状况十分理想。纽约和温哥华都是华人社区相对比较集中的地方,老凤祥在产品配置上的初衷本来是以钻石彩宝K金为主,以此迎合当地人的消费习惯。但根据纽约店面的销售经验来看,华人对老凤祥这个品牌有一种民族情结,许多慕名而来的消费者都是满怀期待地想要买到老凤祥的传统黄金,而纽约店的产品配置不够。由此我们吸取了经验,华人的消费能力强,再加上民族情结,是老凤祥的基础消费人群,所以我们这次在温哥华店配备了很大一部分黄金产品。” … Read Full Story

More...


From Retail Insider: Lao Feng Xiang, the Chinese jewellery brand few in the west have ever heard of, is planning to open 20 stores in Hong Kong. Lured by the prospect of cheaper rents in high profile locations as Hong Kong’s luxury sector enters a decline, Lao Feng Xiang sees the foray as an opportunity […]

More...


From lahoo.ca: 温哥华最新入驻,中国最大的奢侈珠宝巨头品牌老凤祥将在温哥华开店,此前,该品牌已在纽约第五大道上成功设立北美地区首家专卖店。 这间全新的加拿大旗舰店位于温哥华“奢侈品专卖店区” 1016Alberni Street,与老凤祥毗邻的还有Louis Vuitton, Gucci, Hermes, Burberry等等。 … Read Full Story

More...


From Vancity Buzz: According to sources at Retail Insider Chinese jewellery conglomerate Lao Feng Xiang will open its first Canadian location in Vancouver’s ‘luxury zone’ at 1016 Alberni Street. This location was previously occupied by another jeweler, Pandora, which recently secured new retail space at nearby Pacific Centre. … Read Full Story

More...


Lao Feng Xiang is one of the oldest Chinese jewelry brands in existence. It has been in business since 1848, spanning 166 years of continuous operation. The company has a rich tradition in the nation’s jewelry industry and in Chinese culture, where it is considered an important model for building and maintaining a brand name. […]

More...