175 Years of the Reimagined: The Remarkable Journey of Lao Feng Xiang Jewelry

Small Silver Shop to a Global Luxury Icon

inside an old lao feng xiang jewelry store. This photo is in black and white and shows some display cases on the walls and showcases on the floor

For a remarkable 175 years, Lao Feng Xiang Jewelry has embarked on an extraordinary journey—one that began as a modest silver shop in the heart of Shanghai, China. Today, it stands tall as an internationally celebrated luxury brand with a presence in over 5000 stores spanning China, Hong Kong, Australia, the United States, and Canada. This extraordinary transformation was not a matter of luck; it was ignited by a resolute vision that embraced innovation and entrepreneurship, committed to artistry and craftsmanship, and upheld an dedication to procuring the finest materials—all while delivering an unmatched client experience.

The Road to Innovation and Entrepreneurship

Founded by the Fei Family and initially managed by Mr. Fei Ruming, it was a modest venture brimming with potential. However, it was when Mr. Fei Ruming's son, Mr. Fei Zushou, took the reins that the course of this business was forever altered. Under his visionary leadership, the brand ventured into new horizons, setting its sights on becoming the standard of excellence in the realm of 24K gold jewelry and gifts. One of Mr. Fei Zushou's pioneering moves was the strategic purchase of substantial quantities of gold, a decision that would not only secure the brand's place as a leader in the industry but also ignite a demand for their gold products that would resonate far beyond the borders of China. Little did they know that this transformative vision would shape the future of 24K Gold fine jewelry in China.

As the years passed, Lao Feng Xiang's commitment to innovation and entrepreneurship became increasingly evident. In 1908, the brand moved to East Nanjing Road, a move that not only marked its physical expansion but also set the stage for becoming the oldest Chinese brand to retain the longest-lasting historical site in history.

A Commitment to Quality and Craftsmanship

One of the cornerstones of Lao Feng Xiang's enduring success has been its commitment to quality and craftsmanship. This commitment reached its pinnacle in 1930 when the brand constructed a magnificent three-story building on its original site. This expansion wasn't just about physical space; it marked a pivotal transformation. With great foresight, Lao Feng Xiang recruited over 40 master craftsmen, thereby transforming its establishment into a comprehensive one-stop shop that spanned the entire journey from manufacturing to retail.

What truly sets Lao Feng Xiang apart is its rich tradition of generational craftsmen, each passing down their invaluable skillset to the next. Within the walls of our workshops, apprentice craftsmen diligently learn under the tutelage of their revered master artisans. These craftsmen are not just skilled; many have achieved state and national recognition for their extraordinary craftsmanship, elevating the brand's 24K gold products to a level of unparalleled distinction. The result is a legacy of unparalleled quality, offering a massive variety of exquisite craftsmanship that has become synonymous with Lao Feng Xiang.

A Remarkable Clientele

Lao Feng Xiang's journey has woven itself into the very fabric of its loyal clienteles' lives, spanning generations and leaving an indelible mark on their family heritage. Childhood memories are often intertwined with the shimmering gold bangles and intricate necklaces adorning the necks and wrists of parents and grandparents. These pieces are more than jewelry; they are carriers of family traditions and stories, sparking nostalgia and love.

Lao Feng Xiang's jewelry takes on deeper significance. It becomes a medium for embracing values, heritage, and culture passed down through generations. Each piece tells a story, from wedding jewelry symbolizing new chapters in family history to the dragon and phoenix jewelry and zodiac pendants representing the continuation of long-standing customs. These connections are further enriched by the brand's sales professionals, who evolve from salespeople into trusted advisors and friends. They understand their clients' unique preferences and histories, guiding them to choose pieces that resonate with their stories and values. In this way, Lao Feng Xiang's journey transcends mere jewelry—it's a timeless connection between craftsmanship, traditions, and enduring relationships, cultivated in the pursuit of beauty and legacy.

A Multi-Faceted Approach to Excellence

Ensuring impeccable quality has forever been at the forefront of Lao Feng Xiang's mission. To maintain our standards, the we have strategically established important touchpoints within our operations.

Design Studio

Deep within the core of Lao Feng Xiang's unwavering commitment to excellence resides its revered design studio, presided over by our esteemed head designer, Mr. Zhang Xinyi. Here, a collective of award-winning art masters, guided by Mr. Zhang's visionary leadership, seamlessly merge their talents into crafting tangible masterpieces of high jewelry. These creations bear witness to their extraordinary artistic prowess, enriched by an innate understanding of how to showcase precious metals and gemstones in the most striking and captivating manner. Additionally, they skillfully intertwine this mastery with cultural heritage, creating each piece with artistry that is distinctly Lao Feng Xiang. It is within this creativity, Lao Feng Xaing became acclaimed for its triumphs at international design competitions.

Research Center

Complementing this artistic vision, Lao Feng Xiang's research center serves as the beacon of knowledge and expertise in the realm of gemstones, jade, and their intricate quality factors. Here, a team of dedicated experts delves into the complexities of jade, precious gemstones and metals, unraveling the secrets that define their exceptional quality. By continuously expanding their understanding, Lao Feng Xiang ensures that every gemstone and jade used in their creations not only meets but exceeds the highest standards of excellence. This pursuit of knowledge is the cornerstone of the brand's ability to offer jewelry that not only dazzles with its beauty but also astounds with its exceptional quality.

Gold Factories

Lao Feng Xiang's gold factories are a testament to the brand's commitment to delivering exceptional 24K gold jewelry. These factories, each with its own artistic direction, house artisans who infuse their unique creativity into every piece they create, resulting in a diverse collection of jewelry styles, from classic to contemporary. However, what truly distinguishes Lao Feng Xiang is its remarkable ability to unite these varied artistic expressions under a common goal: upholding the brand's unwavering dedication to quality. This harmonious collaboration among the factories ensures that every Lao Feng Xiang piece adheres to the high standards that have solidified the brand's position as the gold authority. In this blend of artistic diversity and uncompromising commitment to quality, Lao Feng Xiang continues to define the pinnacle of 24K gold jewelry, offering clients not just adornments but cherished pieces of artistry that resonate across generations.

In this meticulous blend of artistry, craftsmanship, and knowledge, Lao Feng Xiang crafts jewelry that transcends the boundaries of mere adornment, becoming heirlooms infused with cultural significance and timeless beauty.

Resilience in China’s History

Established in 1848 during the Qing Dynasty, Lao Feng Xiang Jewelry has withstood the test of time, becoming an integral part of China's cultural and economic landscape. During the challenging years of the Chinese Cultural Revolution (1966-1976), our craftsmen's unwavering dedication led to remarkable innovations, including pioneering machinery for jewelry production. Their commitment to preserving their craft amidst adversity showcased not only their ingenuity but also their determination.

Lao Feng Xiang's commitment to excellence earned it a place among the factories producing silverware and giftware for Beijing's Great Hall of the People in 1959. In 2000, the brand achieved a historic distinction by being awarded the title of "China Famous Trademark," becoming the first Chinese jewelry brand to receive this prestigious recognition, a testament to our unwavering commitment to quality and excellence. Additionally, in 2002, we proudly joined the Shanghai Gold Exchange as one of its first members, further solidifying our presence and commitment to the industry's growth. Our journey reflects not only our commitment to innovation and artistry but also our dedication to preserving China's rich heritage while pioneering new horizons in fine jewelry.

International Expansion

Our journey has transcended our origins, proudly establishing a meaningful presence in the United States and Canada. In the vibrant heart of New York City, the global epicenter of fashion and jewelry, we opened our first store in 2014, introducing Lao Feng Xiang to this iconic metropolis, with our boutique on the renowned street of 5th Avenue. A few years later, we expanded our reach within the city, bringing Lao Feng Xiang to the bustling neighborhood of Flushing, Queens.

In parallel, we started another chapter of international growth in Vancouver, Canada, marking our debut with our Alberni Street store in 2015. Subsequently, our commitment to excellence led us to unveil two more exquisite boutiques at Richmond Centre in 2020 and Park Royal in 2022. These locations are more than mere stores; they are immersive showcases of the timeless beauty and exquisite craftsmanship that exemplify Lao Feng Xiang Jewelry. Our journey reflects not only our commitment to innovation and artistry but also our dedication to offering a unique and exceptional experience to our cherished patrons, spanning across continents and generations.